AI in Analytics

Unlock deeper insights with AI in Analytics—discover how machine learning and automation turn raw data into smarter business decisions in 2025.

Digital marketer comparing GA4 and Universal Analytics dashboards, symbolizing the transition to Google’s new data model.
Performance & Analytics

GA4 vs Universal Analytics: What Changed and How to Adapt

Google Analytics 4 (GA4) has replaced Universal Analytics (UA) as Google’s default analytics platform. Understanding how they differ is essential for accurate reporting and future-proofing your marketing strategy. As Mr.…