AI Customer Insights

Gain a competitive edge with AI Customer Insights. Discover how intelligent analytics reveal behaviors, boost engagement, and drive growth in 2025.

A marketer surrounded by holographic data lines directly connecting to customers, symbolizing first-party data in digital marketing.
Data & PrivacyZero-Party Data Strategies

Direct Data in Digital Marketing: The Smartest Way to Connect with Customers

In digital marketing today, data-driven strategies are more important than ever. Among the different types of data available, direct data (also called first-party data) is gaining huge value. It is…