AI and Personalization

Discover how AI and Personalization drive marketing success in 2025—boosting engagement, loyalty, and conversions through smart, data-driven experiences.

A person holding a glowing red heart surrounded by digital code, symbolizing human emotion triumphing over automation in marketing.
Data & PrivacyZero-Party Data Strategies

The Human Touch in Digital Marketing: Why Personal Input Still Wins in the Age of AI

In the age of artificial intelligence, digital marketing is changing fast. Tools can now write emails, design banners, and analyse customer behaviour in seconds. But one thing hasn’t changed: the…