The X platform, formerly Twitter, is a key place for brands to reach people. With an estimated 436 million active users as of early 2025, X offers real-time conversations and fast updates that brands can use to grow (Statista, 2025). Features like real-time posts, hashtags, and influencer partnerships make it special. This article shares simple strategies to promote brands and engage audiences on X, backed by solid data.
Use Real-Time Updates to Stay Relevant
X moves fast. Brands can post news or react to events instantly, grabbing attention. A report by Hootsuite (2024) found that 63% of X users follow brands for real-time updates or deals (Hootsuite, 2024). During big moments—like a sports event or a holiday—brands can tweet quick updates or fun comments. For example, a coffee brand could post about a rainy day with a discount code. Being quick and tied to what’s happening keeps brands in the spotlight.
Make Hashtags Work for You
Hashtags help people find your posts on X. Tweets with hashtags get 12% more engagement, according to Sprout Social (2024), but using 1-2 hashtags works best to keep things clear (Sprout Social, 2024). Brands can make their own hashtag—like #PepsiVibes—to tie posts together. Coca-Cola’s #ShareACoke campaign spread because fans used the hashtag too. Or, brands can join trending hashtags like #MotivationMonday to reach more people. Pick hashtags that match your brand and audience for the best results.
Team Up with Influencers
Influencers on X have followers who trust them. A 2024 study showed 49% of X users bought something after an influencer’s post (Influencity, 2024). This makes them a smart way to promote brands. A big influencer can tweet about your product, or a micro-influencer (1,000–10,000 followers) can share a personal story. For example, a fitness brand might ask an influencer to post a workout with their gear. Choose influencers whose fans match your target customers for a bigger impact.
Engage with Your Audience
X is about talking, not just posting. Brands that answer tweets or retweet fans build stronger ties. Sprout Social (2024) says 78% of users expect a reply within an hour (Sprout Social, 2024). Quick responses show you care. Polls—like asking “What’s your favorite pizza topping?”—or X chats with a hashtag like #PizzaNight get people involved. Engaging turns followers into friends of the brand.
Keep It Simple and Fun
X posts are short, so use easy words and add visuals. Tweets with images or videos get 18% more clicks (Hootsuite, 2024). A funny picture or a short clip can make people stop and look. Keep the tone light and friendly to fit X’s vibe.
Conclusion
X is a great place to promote brands with its speed, hashtags, influencers, and chats. Real-time posts keep you current, hashtags spread your reach, influencers add trust, and engagement builds community. With 436 million users to connect with, brands that use these strategies can stand out (Statista, 2025). Start simple, see what clicks, and grow your audience.
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References
Hootsuite. (2024). Social media trends report 2024. https://www.hootsuite.com/research/social-media-trends
Influencity. (2024). Social media influencers: A complete guide for 2025. https://www.influencity.com/en/blog/social-media-influencers-guide-2025
Sprout Social. (2024). The Sprout Social index 2024. https://sproutsocial.com/insights/sprout-social-index
Statista. (2025). Number of monthly active X users worldwide as of January 2025. https://www.statista.com/statistics/282087/number-of-monthly-active-twitter-users
