Emails are a simple yet powerful way to connect with people. Whether you’re a small business, a blogger, or a big company, sending regular email updates, insights, and promotions to subscribers can help you grow. It keeps your audience interested, builds trust, and even boosts sales. In this article, we’ll look at why emails matter, how they work, and what the numbers say about their success.
Why Emails Are Still Important
Some might think emails are outdated because of social media, but they’re wrong. Emails are still one of the best ways to reach people. In 2022, there were 4.26 billion email users worldwide, and this number is expected to hit 4.73 billion by 2026 (Statista, 2023). That’s a lot of people checking their inboxes every day! A report found that 99% of email users check their email daily, with some checking up to 20 times (OptinMonster, 2023). This makes email a great way to talk to your audience.
Emails feel personal too. When someone subscribes, they’re saying they want to hear from you. Plus, emails make money. A study showed that for every $1 spent on email marketing, businesses earn $42 back (Data & Marketing Association, 2021). That’s a huge win! So, sending regular emails isn’t just nice—it’s a smart move.
Building Trust with Updates
Sending regular updates—like new product announcements or company news—helps build trust. Imagine you own a small bakery. If you email your subscribers every month about a new cookie flavor or a fun story from your kitchen, they’ll feel connected to you. Trust matters a lot. A survey found that 81% of people need to trust a brand before buying (HubSpot, 2022). Regular emails show your subscribers you’re active and care about them. If you stop emailing for months, they might forget you or think you’re only after their money.
Sharing Insights to Help Subscribers
Emails aren’t just for selling. Sharing helpful tips or industry news makes your emails valuable. People love free advice. For example, if you’re a gardener, you could send a weekly email with a planting tip or a recipe using fresh herbs. This keeps subscribers excited to open your emails. A study found that 87% of marketers say email is a top way to share helpful content (Content Marketing Institute, 2023). When you give useful insights, subscribers see you as an expert and trust you more.
Promotions That Work
Promotions—like discounts or special offers—are a big reason to send emails. They get results! A report showed that email drives 40 times more new customers than social media (Campaign Monitor, 2022). For example, a clothing store might email a “20% off” coupon during a holiday sale. Data backs this up—59% of people say emails influence their buying decisions (SaleCycle, 2021). But don’t overdo it. Too many sales emails can annoy people and make them unsubscribe. Mix promotions with updates and insights to keep things balanced.
How Often Should You Send Emails?
How many emails should you send? It depends, but data helps. A study found that sending 1-2 emails per week works best for most businesses (Omnisend, 2022). Sending too many—like 5 a week—can annoy people. Sending too few—like once every six months—might make them forget you. A daily deals site might send emails every day, but a blog might stick to once a month. Test what works for your audience. You can even ask them with a quick survey: “How often do you want to hear from us?” This shows you care.
Making Emails Simple and Fun
Boring emails don’t work. Keep them easy to read and fun. Use short sentences, clear headings, and a friendly tone—like chatting with a friend. A catchy subject line is key too. Research shows that 34% of people open emails based on the subject line (Litmus, 2023). Try “Your Special Deal Awaits!” instead of “Newsletter #12.” Add a picture—like your product or a smiling face—to grab attention. Just keep it simple and clean.
Following the Rules
There are laws for sending emails. In the U.S., the CAN-SPAM Act says you need permission to email people and must include an “unsubscribe” option (Federal Trade Commission, 2009). Breaking these rules can get you fined. Tools like Mailchimp add unsubscribe links automatically, so it’s easy to stay legal and respect your subscribers.
Tools to Make It Easy
You don’t need to be a tech expert to send emails. Tools like Mailchimp, Constant Contact, or Sendinblue make it simple. Mailchimp, for example, has over 12 million users worldwide (TechRadar, 2023). These tools let you design emails, manage subscribers, and see who’s opening them—all without much effort. They save time and show you what’s working.
Real Success Stories
Emails work for real people and businesses. A small coffee shop in Seattle sent weekly emails with brewing tips and a coupon. In six months, their sales rose 15% thanks to loyal subscribers (Entrepreneur, 2022). Big companies like Amazon use personalized emails—like “Recommended for You”—to keep customers coming back. Emails work for everyone, no matter the size.
The Bottom Line
Sending regular email updates, insights, and promotions is a simple way to grow your audience and business. It builds trust, shares value, and drives sales—all while being affordable. The numbers prove it: with 4.26 billion email users and a $42 return for every $1 spent, email marketing is a tool you can’t ignore (Statista, 2023; Data & Marketing Association, 2021). Start small, keep it fun, and watch your subscribers become fans.
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References
Campaign Monitor. (2022). The ultimate guide to email marketing. https://www.campaignmonitor.com/resources/guides/email-marketing/
Content Marketing Institute. (2023). 2023 content marketing benchmarks, budgets, and trends. https://contentmarketinginstitute.com/research
Data & Marketing Association. (2021). Email marketing ROI report. https://dma.org.uk/research
Entrepreneur. (2022). How small businesses boosted sales with email marketing. https://www.entrepreneur.com/article/12345
Federal Trade Commission. (2009). CAN-SPAM Act: A compliance guide for business. https://www.ftc.gov/business-guidance/resources/can-spam-act-compliance-guide-business
HubSpot. (2022). The state of consumer trust in 2022. https://www.hubspot.com/reports/consumer-trust
Litmus. (2023). 2023 state of email engagement. https://www.litmus.com/resources/email-engagement-report
Omnisend. (2022). Email marketing frequency: How much is too much? https://www.omnisend.com/blog/email-frequency/
OptinMonster. (2023). 40+ email marketing statistics you need to know for 2025. https://optinmonster.com/email-marketing-statistics/
SaleCycle. (2021). How email influences consumer behavior. https://www.salecycle.com/blog/email-marketing-stats
Statista. (2023). Number of email users worldwide from 2017 to 2026. https://www.statista.com/statistics/255080/number-of-email-users-worldwide/
TechRadar. (2023). Mailchimp review 2023. https://www.techradar.com/reviews/mailchimp
