TikTok is one of the biggest social media platforms today, with over 1 billion active users worldwide. It’s a great place for businesses to connect with people and grow their brand. Short-form videos—clips that last just a few seconds to a minute—are what make TikTok special. These quick, fun videos can grab attention, get people interacting, and help others recognize your brand. In this article, we’ll look at simple ways to make TikTok videos that boost engagement and build brand awareness, using real facts to back it up.
Why TikTok Matters for Brands
TikTok isn’t just for silly dances or jokes anymore—it’s a powerful tool for businesses. In 2024, TikTok’s brand value hit $84.2 billion, growing by 215% from previous years (Hootsuite, 2025). This shows it’s one of the fastest-growing platforms for marketing. A survey found that 38% of marketers planned to use TikTok more for campaigns in 2024 (Socialinsider, 2024). Why? Because its short videos fit perfectly in today’s fast-moving world, where people want quick, entertaining content.
TikTok’s algorithm is another big plus. It shows videos to users on the “For You” page, even if they don’t follow you. This gives small businesses or new creators a chance to go viral fast. Data predicts that in 2025, 45.5% of U.S. TikTok users will buy something they see on the app—the highest rate among social platforms (Hootsuite, 2025). This proves TikTok isn’t just about fun; it drives real action.
Keep It Short and Sweet
The secret to TikTok success is keeping videos short. Most are 15 to 60 seconds long, perfect for people who don’t have much time. A study showed that 90% of marketers increased their short-form video budgets in 2023 because these clips get more views and likes (Tagembed, 2025). TikTok says videos between 9 and 15 seconds often get the most engagement (Together Agency, 2024). So, make your point quickly—show your product, tell a short story, or share a tip.
For example, the beauty brand Sephora uses quick tutorials to show off their products. These short clips keep viewers interested and build trust in the brand. Simple is best on TikTok.
Jump on Trends
Trends are a big deal on TikTok. Songs, dances, or challenges can make your video spread fast. In 2024, brands posted an average of 21 videos per month, up 33% from the year before, often using trends to stay fresh (Socialinsider, 2024). The Guess #InMyDenim challenge got millions of views by asking users to show off denim outfits (Influencer Marketing Hub, 2025). It boosted Guess’s brand big time.
To use trends, check what’s popular on TikTok every day. Use trending sounds or hashtags, but make them fit your brand. If you sell coffee, join a dance trend and hold your coffee bag in the video. It’s fun and keeps you noticed.
Make It Real and Relatable
People love TikTok because it feels real. User-generated content (UGC)—videos made by regular people—is a hit. In 2025, 55.7% of marketers said UGC was their top-performing content on TikTok (Influencer Marketing Hub, 2025). A study found TikTok UGC videos score 22% higher in emotional impact than regular ads (Together Agency, 2024). So, ask your customers to make videos with your product and share them.
Duolingo, the language app, does this well. They post funny clips about their mascot, Duo, and get millions of views. It’s relatable and connects without pushing sales too hard.
Boost Engagement with Interaction
Engagement—like likes, comments, and shares—helps TikTok show your video to more people. Profiles with over 100,000 followers see engagement rates of 5.35% (Socialinsider, 2024). To get this, ask viewers to comment or join a challenge. Netflix, with 23 million followers, posts clips that get people talking, keeping their audience active (Socialinsider, 2024).
Try a call-to-action like “Tag a friend who needs this!” It’s easy and gets people involved. More interaction means more reach.
Final Thoughts
Making short-form videos for TikTok is a fun, simple way to grow your brand. Keep them short, use trends, stay real, and invite interaction. With 61.2% of marketers using TikTok for brand awareness in 2025 (Hootsuite, 2025), it’s clear this platform is here to stay. Start small, try things out, and watch your engagement rise!
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References
Hootsuite. (2025, February 6). 35 TikTok stats every marketer needs to know in 2025. https://blog.hootsuite.com/tiktok-stats/
Influencer Marketing Hub. (2025, February 5). TikTok marketing report 2025 – Key trends, statistics, and insights. https://influencermarketinghub.com/tiktok-marketing-report/
Socialinsider. (2024, September 10). TikTok benchmarks 2024: Content performance analysis and strategic insights. https://www.socialinsider.io/tiktok-benchmarks-2024
Tagembed. (2025, January 31). Short form video content: Why TikTok dominates social media. https://tagembed.com/short-form-video-content-tiktok-dominates-social-media/
Together Agency. (2024, November 21). 5 TikTok content ideas for your brand. https://togetheragency.co.uk/5-tiktok-content-ideas-for-your-brand/
