Marketing Analytics

Marketing Analytics is key to refining strategies. Learn how to effectively track KPIs using tools like Google Analytics and CRM.

Close-up of a human eye reflecting data charts and a clicking cursor, symbolizing the journey from attention to revenue.
Digital MarketingKPI Mapping

KPI Map for Marketers: From Watch-Time to Click-Through to Assisted Revenue

In today’s digital marketing landscape, attention is currency, but attention alone doesn’t generate revenue. For marketers running campaigns across YouTube, Meta, TikTok, and other platforms, the challenge lies in connecting…

A glowing digital web partially covered in shadow with faint message icons and private chat bubbles traveling across hidden network lines, symbolizing invisible social sharing.

Illuminating Dark Social: Practical Proxies to Measure Hidden Sharing

Two marketers debating over data dashboards, each claiming credit for a sale

Mastering Social Media Attribution: View-Through & Time Decay Models That Drive ROI

Marketer analyzing omnichannel analytics dashboard showing KPIs, attribution models, and cross-channel performance insights.
Attribution ModelsMarketing Analytics

Measuring Omnichannel Success: KPIs, Attribution Models, and Analytics

A marketer stepping from a foggy room labeled “Guesswork” into a glowing digital space filled with analytics dashboards and rising graphs, symbolizing the power of marketing analytics.
AI MarketingMarketing Analytics

From Guesswork to Greatness: The Power of Marketing Analytics

A glowing digital coin dropping only when a “Success” checkmark appears on a campaign dashboard, symbolizing pay-for-performance ad models and ROI efficiency.
Performance MarketingPPC Advertising

Pay Only When You Win: The Secret to Smarter Ad Campaigns

A marketer holding a glowing tablet as digital analytics transform into golden coins, symbolizing turning marketing data into measurable ROI.
Data-Driven MarketingMarketing Analytics

Turn Data into Dollars: Measuring Marketing to Maximize ROI

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