Marketing Analytics

Marketing Analytics is key to refining strategies. Learn how to effectively track KPIs using tools like Google Analytics and CRM.

Close-up of a human eye reflecting data charts and a clicking cursor, symbolizing the journey from attention to revenue.
Digital MarketingKPI Mapping

KPI Map for Marketers: From Watch-Time to Click-Through to Assisted Revenue

In today’s digital marketing landscape, attention is currency, but attention alone doesn’t generate revenue. For marketers running campaigns across YouTube, Meta, TikTok, and other platforms, the challenge lies in connecting…

A glowing digital web partially covered in shadow with faint message icons and private chat bubbles traveling across hidden network lines, symbolizing invisible social sharing.

Illuminating Dark Social: Practical Proxies to Measure Hidden Sharing

Two marketers debating over data dashboards, each claiming credit for a sale

Mastering Social Media Attribution: View-Through & Time Decay Models That Drive ROI

Curious face looking at abstract signal lines and bar charts
Digital AttributionMarketing Mix Modeling

Turning Social Signals into Spend: Integrating Social Metrics into MMM for Smarter Budgeting

Marketer pointing to a KPI tree visualization connecting SEO metrics to revenue outcomes
Marketing AnalyticsPipeline Attribution

KPI Tree for 2025 SEO: From Impressions to Pipeline — A Clear Roadmap for Impact

Marketer testing pricing strategies to improve lead quality
Lead QualityPricing Optimization

Pricing Page Experiments That Lift Pipeline Quality: Data-Driven Strategies for Better Leads

Split image of reader skimming and diving deep into content.
AI-Driven MarketingConversion Optimization

Conversion Rate Optimization for LLM-Skimming Visitors: Balancing Instant Answers and Deep Dives

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