Email & CRM

Boost customer engagement with powerful email and CRM marketing strategies that use AI automation, personalization, and data insights to drive growth.

Marketer looking overwhelmed at an overcrowded CRM dashboard illustrating hyper-segmentation in CRM confusion.
CRM StrategyHyper Segmentation

Hyper-Segmentation in CRM: When Is It Too Much?

Hyper-segmentation in CRM refers to dividing audiences into increasingly narrow groups using demographic, firmographic, behavioral, and contextual data. In 2025, automation and AI make this technically easy. However, ease of…

Marketer reacting with surprise while adjusting email preference settings on a laptop, illustrating email unsubscribe prevention using smart preferences.

Email Unsubscribe Prevention Using Smart Preferences

Smiling marketer pointing at abandoned cart notification, highlighting holiday e-commerce recovery emails that convert.

Holiday E-Commerce Recovery Emails That Convert

Surprised, diverse person looking at a bright smartphone email, illustrating the positive outcome of a successful dormant lead re-engagement campaign.
AI & Emerging TechEmail & CRM

Igniting the Spark: Hyper-Personalized Re-Engagement Campaigns That Revive Dormant Leads in 2025

Team Roles and SLAs in Email Operations Workflow
Email OperationsEmail Workflow

Team Roles & SLAs for Email Ops: Building a Scalable Email Engine

A developer and marketer collaborating over a clear, structured email brief.
Email AutomationEmail Development

Engineering-Friendly Briefs for Email Developers: How to Bridge the Gap Between Marketing Ideas and Code Execution

Person reacting to system outage email alert
Crisis CommunicationDigital Marketing

Crisis Email Templates for Outage & Recall Responses: Best Practices + Sample Templates

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