Email & CRM Marketing

Email and CRM (Customer Relationship Management) marketing focus on engaging leads and maintaining relationships through personalised communication. Email remains one of the most cost-effective channels, offering direct reach to customers, while CRM tools automate workflows and improve customer interactions. These strategies are essential because they help businesses nurture leads, retain customers, and generate recurring revenue with minimal costs.

Segmented emails have 14.31% higher open rates and 100.95% higher click rates than non-segmented emails.
Email Segmentation

Why One-Size-Fits-All Emails Are Losing You Sales (And How to Fix It)

Discover why one-size-fits-all emails are losing you sales and how segmentation can enhance your email marketing strategy.

Good relationships with customers lead to loyalty. A study found that increasing customer retention by just 5% can boost profits by 25% to 95% .

Listen, Learn, Win: Turning Customer Chats into Business Success

Email is still one of the best marketing tools out there. A report from the Data & Marketing Association says businesses earn $42 for every $1 spent on email marketing (Data & Marketing Association, 2021).

Unlock Email Wins: Skyrocket Opens, Clicks, and Sales with A/B Testing and Personalization

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Research shows this approach works. According to HubSpot, companies using automated emails see a 53% higher conversion rate compared to those that don’t (HubSpot, 2023). That means more people end up buying because the emails keep them interested.
Drip Campaigns

Emails That Sell: Your Guide to Hooking Prospects Step by Step

It costs five times more to attract a new customer than to keep an existing one. Loyal customers spend 67% more than new ones.
Customer Retention

8 Secrets to Keep Customers Hooked and Buying More

81% of consumers need to trust a brand before making a purchase. Emails and automated content are like a friendly wave—they let businesses say, “We’re here for you.”
Lead Nurturing

Emails That Win Hearts: Automating Your Way to Loyal Buyers

Some might think emails are outdated because of social media, but they’re wrong. Emails are still one of the best ways to reach people. In 2022, there were 4.26 billion email users worldwide, and this number is expected to hit 4.73 billion by 2026 (Statista, 2023). That’s a lot of people checking their inboxes every day!
Newsletters

Emails That Wow: Updates, Tips, and Deals That Work

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