Plang Phalla

Helping SMEs Grow with Smarter, Data-Driven Digital Marketing
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146 Articles
Digital moat protecting brand from AI search summaries.
SEO & AI

Brand Search Moats: Defending Branded Queries from AI Summaries

Business professional holding glowing first-party data streams with dramatic lighting, symbolizing SEO personalization.
SEO & AI

First-Party Data for SEO Personalization: Capture, Consent, Conversion

Marketer face with glowing code representing FAQ, HowTo, Product schema feeding AI search.
Search Marketing

How Structured Data Schemas Power AI Summaries: FAQ, HowTo & Product Markup You Must Know

Digital marketer surprised by AI-generated prompts on a futuristic screen.
SEO & AI

People-Also-Ask to People-Also-Prompt: Research Tactics for 2025

Marketer comparing long-tail keywords and AI prompts for conversions in 2025.
Search Marketing

Long-Tail Keywords vs Natural-Language Prompts: Which Converts Better in 2025?

Digital marketer shocked by zero-click SERPs with glowing snippets.
Search Marketing

Zero-Click SERPs in 2025: How to Win Visibility Without the Click

Marketer looking at glowing laptop symbolizing AI-powered SEO prompts
Search Marketing

Prompt Engineering for SEO: How to Co-Create AI Content Briefs Safely and Effectively

A person looks at a glowing digital network of interconnected nodes and lines, representing a topic cluster and its links for search engine optimization.
Content Marketing

The SEO Renaissance: How Topic Clusters Are Reshaping the Search Landscape

Human hand examining AI-generated data with a magnifying glass, highlighting EEAT's importance in the LLM era for Google rankings.
Search Marketing

The Unseen Architects: How EEAT Still Shapes Your Google Rankings in the LLM Era

A symbolic AI-generated image representing Generative Engine Optimization, featuring a hand and a swirling data vortex in high-contrast, futuristic colors.
Search Marketing

Generative Engine Optimization (GEO): Your Guide to Content Structuring for LLM Answers

A split-screen image showing the shift from old SEO to new AEO. On the left, a person climbs a chaotic ladder of links, representing traditional SEO. On the right, a hand reaches for a glowing sphere, symbolizing the clear, concise answers of AEO.
Search Marketing

AEO vs. Traditional SEO: The Shift in Click-Driving Strategies

A terrified person looking at a glowing, abstract brain labeled "AI" with a graph of falling website traffic.
AI & Emerging Tech

AI Overviews (SGE) Optimization: Playbook to Protect Organic Traffic in 2025