Plang Phalla

Helping SMEs Grow with Smarter, Data-Driven Digital Marketing
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146 Articles
A digital marketer shielding their brand from social media risks.
Digital Branding

Brand Safety on Social: The Ultimate Moderation Playbook for 2025

Two marketers debating over data dashboards, each claiming credit for a sale
Marketing AnalyticsPerformance & Analytics

Mastering Social Media Attribution: View-Through & Time Decay Models That Drive ROI

Woman reacting to shoppable video on phone
E-commerce MarketingSocial Commerce

Social Commerce & Shoppable Video Tech Stack: Tools Driving $1.63 Trillion in Global Sales by 2025

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Marketing AnalyticsPerformance & Analytics

Turning Social Signals into Spend: Integrating Social Metrics into MMM for Smarter Budgeting

Conversational Marketing

AI-Referenced Social Proof Widgets: How Smart Evidence Boosts Trust and Conversions

Creator filming product review with emotional expression
Content Marketing

Creator-Led Product Pages: How Video Reviews and UGC Drive Global Conversions

Influencer and marketer collaborating on SEO-focused content brief with search icons in background.
Influencer MarketingSocial Media Marketing

How to Write Influencer Briefs That Actually Drive Search Demand

A marketer calmly managing influencer partnerships on a computer, with one side showing chaotic social feeds and the other showing organized legal agreements.
Social Media Marketing

UGC Rights & Whitelisting in 2025: Legal Rules and ROI Strategies for Brands

Marketer listening to speech waves made of trending keywords.
Social Media Marketing

Social Listening for Keyword Discovery in 2025: How to Hear What Your Audience Really Says

Half-lit face with intense gaze and bold words ‘Truth Rules’ emphasizing ethical storytelling.
Community Marketing

Ethical Answer Frameworks for Quora + Spaces: Balancing Insight, Trust, and Responsibility

An image depicting a person's eye looking through a Reddit keyhole, symbolizing the discovery of hidden insights for digital marketing.
Content MarketingSEO & AI

The Reddit Revolution: Mining Questions for Answer Engine Optimization (AEO)

Dynamic image of a business leader jumping across a digital divide via Pinterest pins, symbolizing B2B marketing innovation with visual SERPs and Idea Pins.
Social Media Marketing

Pinterest for B2B Marketing: Harnessing Visual SERPs and Idea Pins for 2025 Growth